Filebase

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Senior Digital Strategist

  • Sales & Marketing
  • Full-time
  • Boston, MA
  • Remote

Senior Digital Strategist - (Web3 - Decentralized Cloud Storage).
 
Filebase's Senior Digital Strategist role is an important position, critical to the company's overall success as an early-stage startup. . We're looking for someone who can own inbound lead generation and help grow awareness and organic results on our website. This person should be a roll-up-his-or-her-sleeves kind of person, who thinks creatively and systematically about marketing, and takes pride in delivering measurable results. The ideal candidate for this position has direct, hands-on experience planning, launching, and analyzing digital paid marketing campaigns.


The ideal candidate will have prior experience with a range of digital marketing channels/platforms, including website management, landing page creation, digital paid media advertising, and a passion for copywriting.  You're able to express yourself in an effective and unique way, not being afraid to tackle new challenges. You have a mindset for generating qualified leads and want to support sales efforts. 

Responsibilities:

  • You will develop, test, and iterate on our digital content marketing strategy.  

  • Work collaboratively with other departments to create a regular cadence of content for lead generation (ebooks, webinars, blog posts, etc)

  • Plan and manage a promotional calendar across all content assets to ensure a high level of activity.

  • Design and implement marketing plans to drive awareness, demand, funnel acceleration, and conversions.

  • Work with various content formats such as blogs, videos, webinars, etc.

  • Use iterative data-driven approaches to measure the effectiveness of paid and organic channels and to adapt and respond in real time.

  • Experience with SEO and digital marketing techniques.

  • Coordinate campaign deliverables & timelines between marketing, development & sales. 

  • Contribute, generate, proofread, and edit content like blog posts, webinar copy, press releases, etc.

  • Forecast and present to senior management.


Qualifications:

  • 5+ years of experience in marketing, digital marketing, communications, or related field.

  • To succeed in this role, you will need a broad understanding of the business and marketing strategy, with expertise in translating that into an acquisition strategy and guiding your team through execution.

  • Knowledge of various marketing and analytics tools such as Google Analytics, CRM systems, Mailchimp, Intercom, SendGrid, and Twilio.

  • A strong understanding of all digital acquisition channels, including display, search, social, lead buys and content sponsorships

  • Critical thinking skills – determine which tactics, ideas, and objectives are right for our product and market.

  • Strong prioritization, organization, and project management, and verbal skills.

  • Public relations experience is a plus.

  • Experience with creating video content is a plus.

  • Data, Cloud, or Object Storage experience is a plus.

  • Interest in Web3, Blockchain, or Cloud Storage, IPFS

  • Positive attitude, desire to learn and cross-train with the marketing team; lots of hustle; friendly, funny, and fun to work with.

What we offer:

  • Competitive salary and equity.

  • Heavily subsidized benefits: Medical, dental and vision insurance for employees and dependents.

  • 401k w/ employer match.

  • Unlimited PTO and Flexible working hours.

  • Remote-first Culture.

  • Opportunities to attend industry conferences (when in-person events come back!

  • High output, creative and passionate teammates.

About Filebase

Filebase is the world’s first object storage platform powered by decentralized storage networks. We unify multiple networks under a single S3-compatible API to make decentralized storage accessible and easy to use. Our edge-caching technology achieves industry-leading performance when writing and fetching data to and from decentralized networks, making them a highly-secure, geo-redundant alternative to traditional cloud storage at a fraction of the costs.

Filebase was awarded the “Most Exciting Data Storage And Sharing Project” in HackerNoon’s 2020 Noonies Awards and was a finalist in Storage Magazine’s 2019 Product of the Year Awards.

To learn more about Filebase, please visit https://filebase.com/