Lumi Interactive

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Marketing Content Creator

  • Sales & Marketing
  • Full-time
  • Melbourne
  • Remote friendly

2022-05-05 04:40:43 UTC

🌿 About Lumi Interactive:

Our mission is to help every woman find a moment of relaxation in their day, building self-kindness and mental resilience on their own terms.

We’re a female-founded team of game developers building Kinder World to achieve this goal - a comforting game of houseplants, healing and practicing kindness.

🌿 What makes us special?

❤️ We care about your career. We’ll craft your role to suit you, and help you actively grow toward your goals!

✨ You're in charge. We believe in your ability to make independent decisions, and we will empower you to impact our direction.

🌏 You’ll work in the way that fits you best. We’re HQ’d in Melbourne, Australia but can work with remote superstars anywhere, embracing workplace flexibility.

🚀 You’re helping us grow from a sprout to a flower. We're entering an exciting period of growth with an unannounced partnership. Big moves are happening!

🌿 What’s the role?

This role owns our marketing visuals. You’ll be responsible for creating image and video content for a wide variety of purposes, from aesthetic flatlays and product photography, to short video ads to drive players to Kinder World, game trailers for our store pages and more.

With plenty of opportunity for creativity and experimentation, this will be a rewarding role for someone that would love to share the vibe and purpose of Kinder World with millions of players worldwide! ✨

Responsibilities will include: 

  • Creating social media visuals to support our marketing and community strategy

  • Experiment with our content marketing team for diverse video and image assets. This could include graphic design for a mental wellbeing resource PDF on one day, labels for a Kinder World herbal tea range the next, then a collection of videos introducing our NPCs on another day - there will be a lot of variety!

  • Styling product shoots, including aesthetic flatlay images and video footage of the Kinder World game and physical products ‘in the wild’

  • Capturing screenshots and game footage for use in trailers, mobile store assets, etc.

🌿 What are we looking for?

  • Have some experience with creating marketing visuals, ideally both image and video. Please note that illustration skills aren’t expected - you’ll have full access to all Kinder World game assets, and resources like Canva, Adobe Suite etc for all visual elements

  • Have some experience with product photography or visual flatlays, eg. Instagram or TikTok feed content, ecommerce photography or video experience, etc.

  • Be excited by the purpose, visual mood and style of Kinder World

  • Love our target player community, and enjoy creating all kinds of visual treats for them

  • Manage both free-from, ‘go wild!’ kinds of briefs with a lot of experimentation, as well as more specific and directed briefs based on the needs of your team

  • Be open to learning new tools or marketing practices to bring into your own work, such as user acquisition ad trends

  • Love doing your own research and generating ideas for content marketing, social media or ad campaign visuals, looking both within and beyond the mobile games space

  • Have a passion to be a part of a purpose-driven team

  • Have a true love for cross-functional collaboration (both internal and external), including work with influencers or other creators

  • Have excellent communication and professional relationship skills

We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. At Lumi Interactive we're committed to developing and upholding an inclusive, transparent, and comfortable environment for all.

We aim for a clear recruitment process and barrier-free work environment for successful candidates. If our work team requires any accommodation, we work with them to meet accessibility needs.


This annual salary for a full time employee in this role is expected to range between $75k AUD and $85k AUD, based on experience. We also provide a monthly ‘creativity allowance’ to experiment and learn with your co-workers.

How to apply:

Please apply using the form below, with a resume that has at least 2 professional references listed. Please also introduce yourself in the form below and we’ll get back to you soon. 👍