Marketing Activations Manager
- Sales & Marketing
- Melbourne, AU
- Remote friendly
2021-11-23 12:43:11 UTC
WiseList is a fast-growing funded tech startup empowering consumers to know where to get the best deal and WiseList is regarded as one of the most popular grocery shopping apps in Australia with over 70,000 downloads to date (featured in Daily Mail, Canstar, Finder, Yahoo etc). We’re about changing the way people shop for groceries in the mobile age!
About the role:
As our Marketing Activations Manager, you will play a pivotal role in helping us understand our customers, from what's driving them to shop through to cart conversion on our mobile app. Working closely with our founder you will be empowered to lead and drive our marketing reach across all different channels, including mobile push, email and SMS marketing to reach targets from brand awareness and product promotion.
The person likely to thrive in this role:
Someone who geeks out on consumer behaviour - You get a thrill out of finding out why people do what they do through conducting market research on consumer requirements, habits and trends.
Segmentation is the game, and you’re an expert at putting brand development and persona work into action. You’re comfortable with segmenting and running tests across channels to personalise and optimise your customer experience in your sleep. In addition you’ll likely even use automation to set this up, measure results, and test along the way.
You’re a next level A/B tester - There’s usually a scientific method to the madness when testing a hypothesis, and you enjoy discerning findings, and taking actionable next steps.
Calculated creativity - You enjoy brainstorming and developing ideas for creative marketing campaigns cross-channel strategies to grow grocery delivery orders. You’re well versed in using multiple channels including organic and paid social blogs, email marketing, and more to drive quality traffic to websites, landing pages, and key pieces of content.
You’re a power communicator and can liaise with external vendors to execute promotional events and campaigns
Bonus points if this is you:
You’re the friend that finds creative ways to get a good deal.
You have previously helped activate users on mobile apps with thousands or millions of users.
Marketing is your jam and it shows in your demonstrable experience including data analytics and tools that you choose to work with.
You enjoy bringing order to chaos.
You’re so detail orientated that you’re probably picking out all the ways to improve Wiselist as you do a quick site review of our site… or this job ad (Help! We need you)
BS/BA in Marketing, Communications or equivalent.
You’ve received many compliments on your communication and writing skills.
What’s in it for you:
Purpose - Be a part of a mission to bring the best deals to shoppers especially through the hardship of COVID-19.
Growth opportunities - You're joining at a great time and if you can keep up, you will have the opportunity to grow at the same rate as the company.
Transparent & inclusive - Work in an environment with transparency, autonomy and trust
Community - Be a part of a supportive community that comes with being a Galileo Ventures backed company。
- Must be a resident of Australia